CREATION > DESIGN > COLLECTION

Creating, designing, stretching lines and matching colors with elegance, drawing shapes that appear to come to life and create style. Creation, design and collection are at the heart of each project.

METHOD > DISCIPLINE > COMMITMENT

Clear and precise guidelines, methodologies, determination and strategies are the means that assure credibility to our clients. Methodology, discipline and commitment constitute the main ways to shift from idea to design, from creation to prototyping.

INSPIRATION > IDEA > CREATIVITY

At the heart of each project there is a process that generates ideas and simulates creativity. This is what matters most for us: Inspiration. Inspiration, ideas and creativity are soul and mind that we put into each project.

logo_head

We aspire to those values, elements and ethical and intellectual qualities that constitute the positive foundation of our society. For Calceviva, all of these values are necessary to aim towards the Italian excellence when achieving objectives.

about_sx_hover_b

About Us | Calceviva, or quicklime, is a compound obtained by mixing together lime with water. The oxygen content in the water upon contact with lime triggers a reaction, from which energy is released and heat is produced: the new element seems to boil, thence its name quicklime. The company was established and developed in the fertile region of Apulia, in the Italian peninsula, where the quicklime is used in a variety of ways, particularly for the typical architecture of the place: The Trulli. Calceviva, like quicklime, was founded in 2005 by the union of two different elements: Bruno Simeone, Fashion Designer, and Daniele Del Genio, Management Engineer. And it is precisely the typically Mediterranean atmosphere that unify the founders, the whole staff and the partners together: passion and enthusiasm, light and warmth, creativity and aesthetic taste, sense of tradition and decades of experience in the textile industry combined with stylistic and managerial innovation.

Mission | Offering high value-added services, merging our expertise with those of our clients, and leading to changes and effective developments towards a continuous improvement.

Vision | Achieving ambitious targets with courage and determination, with dedication and result driven orientation, with discipline, creativity and imagination, using the differences to create values for our customers.

01

knitting

Analysis of the Trend Fabrics and Patterns

Trend research is a creative hypothesis and is applied to stylistic consultancy from the beginning, when the customer describes his collection’s vision. The staff at the style office then starts researching and analyzing the sector by studying and detecting basic elements that will be used in the executive design: colours, fabrics, prints. Thanks to the diversification of skills we are able to lay solid foundations for the collection, giving the right balance between style, textile composition and colour.

canvas

Design of the style: Moodboard and Concept

A single image can generate different emotions and feelings. Thanks to our moodboard, we can summarize the entirety and complexity of the various elements in order to give life to the perfect inspiration. The moodboard allows us to tell a story and create a concept to better describe what the collection aims to communicate with the inclusion of a colour chart, selected fabrics and all the techniques to be used during production.

sewing

Design Collections

The practical phase of the creative process is the moment when all ideas com out in the form of stylized works. The manually worked sketch is combined with texture of fabrics. By digitizing the process we can make the design as close as possible to the reality we are aiming for.

knittingmaterial

Modelling and Prototyping

The patternmaker is the one who technically designs the garment. The modelling office realizes the pattern using traditional techniques and CAD software for the digitization of the models, taking care of every technical aspect from the wearability of the single garment, to the calculation of average consumption for each size to be developed, so that we can optimize waste in economic terms for the customer.

07a

mannequin

Realization of Prototypes

The modelling office deals with drawing up technical datasheets of the sketch, the related technical details and details of development. It is also used as our guideline and for packaging the sample product. The modelling office also takes care of creating prototypes by cutting the garment, thus generating a paper pattern ready for industrial or sartorial production.

negative-1

Photo Shoot

We strengthen the brand of our customers by exploiting the power of images, expressing the character and strength of the products. For the setting up of the stage we combine our customers’collections with locations, colours and fabrics. We support companies in the design and implementation of photo shoots.

04

flash-1

Trade Fairs

We offer our expertise to our customers. We offer skills in various fields and for different needs, by supporting companies and their brands, in the design and implementation of photo shoots and exhibition installation too.

magic-wand

Market Analysis and Competitor

Attention and dedication to the creation of a collection in most cases requires careful study and analysis of target markets and the relative production costs. The combination of skills in marketing, communication and finance creates added value to projects and complete the company’s offer.

06
about_sx

Calceviva is a fashion consulting firm, developed in the heart of Apulia, within Italy’s Itria’s valley: an international environment where talent, sharing and innovation prevail in full compliance with Italian tradition and the value of the “Made in Italy”.

low0

CREATION > DESIGN > COLLECTION

Creating, designing, stretching lines and matching colors with elegance, drawing shapes that appear to come to life and create style. Creation, design and collection are at the heart of each project.

knitting
canvas
sewing

METHOD > DISCIPLINE > COMMITMENT

Clear and precise guidelines, methodologies, determination and strategies are the means that assure credibility to our clients. Methodology, discipline and commitment constitute the main ways to shift from idea to design, from creation to prototyping.

material
pin-cushion
mannequin
low1
low2

INSPIRATION > IDEA > CREATIVITY

At the heart of each project there is a process that generates ideas and simulates creativity. This is what matters most for us: Inspiration. Inspiration, ideas and creativity are soul and mind that we put into each project.

negative-1
flash-1
magic-wand
logo_head

We aspire to those values, elements and ethical and intellectual qualities that constitute the positive foundation of our society. For Calceviva, all of these values are necessary to aim towards the Italian excellence when achieving objectives.

ITA_about_hover3

About Us | Calceviva, or quicklime, is a compound obtained by mixing together lime with water. The oxygen content in the water upon contact with lime triggers a reaction, from which energy is released and heat is produced: the new element seems to boil, thence its name quicklime. The company was established and developed in the fertile region of Apulia, in the Italian peninsula, where the quicklime is used in a variety of ways, particularly for the typical architecture of the place: The Trulli. Calceviva, like quicklime, was founded in 2005 by the union of two different elements: Bruno Simeone, Fashion Designer, and Daniele Del Genio, Management Engineer. And it is precisely the typically Mediterranean atmosphere that unify the founders, the whole staff and the partners together: passion and enthusiasm, light and warmth, creativity and aesthetic taste, sense of tradition and decades of experience in the textile industry combined with stylistic and managerial innovation.

Mission | Offering high value-added services, merging our expertise with those of our clients, and leading to changes and effective developments towards a continuous improvement.

Vision | Achieving ambitious targets with courage and determination, with dedication and result driven orientation, with discipline, creativity and imagination, using the differences to create values for our customers.

ITA_service_hover3
01

knitting

Analysis of the Trend Fabrics and Patterns

Trend research is a creative hypothesis and is applied to stylistic consultancy from the beginning, when the customer describes his collection’s vision. The staff at the style office then starts researching and analyzing the sector by studying and detecting basic elements that will be used in the executive design: colours, fabrics, prints. Thanks to the diversification of skills we are able to lay solid foundations for the collection, giving the right balance between style, textile composition and colour.

canvas

Design of the style:

Moodboard and Concept

A single image can generate different emotions and feelings. Thanks to our moodboard, we can summarize the entirety and complexity of the various elements in order to give life to the perfect inspiration. The moodboard allows us to tell a story and create a concept to better describe what the collection aims to communicate with the inclusion of a colour chart, selected fabrics and all the techniques to be used during production.

sewing

Design Collections

The practical phase of the creative process is the moment when all ideas com out in the form of stylized works. The manually worked sketch is combined with texture of fabrics. By digitizing the process we can make the design as close as possible to the reality we are aiming for.

knittingmaterial

Modelling and Prototyping

The patternmaker is the one who technically designs the garment. The modelling office realizes the pattern using traditional techniques and CAD software for the digitization of the models, taking care of every technical aspect from the wearability of the single garment, to the calculation of average consumption for each size to be developed, so that we can optimize waste in economic terms for the customer.

07a

mannequin

Realization of Prototypes

The modelling office deals with drawing up technical datasheets of the sketch, the related technical details and details of development. It is also used as our guideline and for packaging the sample product. The modelling office also takes care of creating prototypes by cutting the garment, thus generating a paper pattern ready for industrial or sartorial production.

negative-1

Photo Shoot

We strengthen the brand of our customers by exploiting the power of images, expressing the character and strength of the products. For the setting up of the stage we combine our customers’collections with locations, colours and fabrics. We support companies in the design and implementation of photo shoots.

04

flash-1

Trade Fairs

We offer our expertise to our customers. We offer skills in various fields and for different needs, by supporting companies and their brands, in the design and implementation of photo shoots and exhibition installation too.

magic-wand

Market Analysis and Competitor

Attention and dedication to the creation of a collection in most cases requires careful study and analysis of target markets and the relative production costs. The combination of skills in marketing, communication and finance creates added value to projects and complete the company’s offer.

06

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CALCEVIVA GENERAL PARTNERSHIP

3/O D’ARCANGELO RD

MARTINA FRANCA, TA 74015, ITALY

PH.&FAX (+39) 080.485.52.56

EMAIL INFO@CALCEVIVA.COM

VAT NUMBER 02493210732

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